You didn’t meet the forecast — where is your new forecast?

Even before the COVID-19 pandemic, there was a trend away from static, annual business plans towards more dynamic, rolling replanning. The increase in uncertainty we have seen over the last year is driving that shift home.

In businesses where the CFO is able to deliver a consistently accurate rolling forecast, the executive team is able to make better-informed…




Dog dad, husband, entrepreneur, investor.

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Brandon Metcalf

Brandon Metcalf

Dog dad, husband, entrepreneur, investor.

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